MIREILLE ELBERSE JOINS THE WENNEKER GROUP

Amsterdam, Tuesday June 8th 2021 – Since June 1st Mireille Elberse started as Head of Clients & Partnerships at the Wenneker Group. Working from the Wenneker.Amsterdam office Mireille will manage the larger accounts, aiming to create as much synergy as possible within the ever-growing Wenneker Group, consisting of six production companies producing photography and video for multi-asset content campaigns for major global brands and international advertising agencies. Mireille has worked in executive roles at leading ad agencies including LOWE, TBWA\NEBOKO and Alfred International, where she was Operational Director & Client Services Director. She’s spent the last one and a half years at SUBWAY as Head of Marketing voor de Ned-Nordics.

 Liesbeth Timmer, MD Wenneker.Amsterdam: “Many brands today face the same challenge: How to create relevant content across multiple channels in multiple markets? It’s a puzzle we love solving. Because Wenneker.Amsterdam works mainly directly with brands we are able to benefit from Mireille’s amazing experience and take the next step in producing brilliant content for our clients”.

 Maurice Wenneker, Co-CEO Wenneker Group: “We are super excited to welcome Mireille aboard! We are seeing more and more collaboration between the six production companies within the Wenneker Group on our big international accounts. Mireille is the ideal person to help us maximize value for our customers by increasing synergy within the group”.

 Mireille Elberse: “Looking at my resume moving into content production might not seem the most logical step. But after seeing the great international client portfolio at Wenneker.Amsterdam I couldn’t pass up this opportunity. I see many possibilities to further strengthen these partnerships to be the best production partner we can be. Maximizing the cooperation between the different companies in the Wenneker Group feels like a great and exciting challenge”

PEEK CREATIVE STUDIOS JOINS THE WENNEKER GROUP

Peek Creative Studios has joined the Wenneker Group. The group, consisting of five production companies for international advertising content, acquires 100% of the shares. It is the first acquisition within the buy & build strategy of the Wenneker Group since private equity firm Capital A came on board. With the entry of Peek Creative Studios, the group now has 65 employees, with offices in the Netherlands and Belgium, and with a combined turnover of fourteen million euros. Wenneker Group works for clients such as Philips, Albert Heijn and Coca-Cola.
The companies within the Wenneker Group produce commercials for television and online campaigns for international brands and leading advertising agencies. Peek is a specialist in the production of high-quality advertising photography, combined with CGI (computer generated imaging) and has four fully equipped photo studios. Wenneker Group facilitates its customers in a growing need for large modular produced content campaigns that include everything from television commercials to social content. With the addition of Peek, Wenneker Group now also adds advertising photography and additional CGI options.
Maurice Wenneker, co-CEO of Wenneker Group: “While a large part of the advertising industry is suffering considerably from the consequences of the corona crisis, this is precisely the time for the Wenneker Group to grow. The traditionally strategic choice to focus on sales-driven online content for major international players has given us a huge boost during the corona crisis. Online sales are now more important than ever and the expertise within Wenneker Group makes the difference ”.

Maartje van Wijk, co-CEO of Wenneker Group, continues: “Wenneker Group is a group of production companies, each with its own expertise, geography or niche. Each company serves its own customers. The really large content campaigns are set up modularly and are cleverly distributed among the various companies. This way customers are served by absolute specialists, without drowning in a jungle of small suppliers ”.
Michel Sohier, owner of Peek Creative Studios: “Peek Creative Studios has been a known value within the national and international advertising landscape for years. Now it is time for the next step. Within Wenneker Group we find the perfect place to further realize our ambitions ”. Sohier sells 100% of its shares and takes an interest in Wenneker Group. He will continue to work as a director of Peek.

Wenneker Group will continue to grow rapidly in the near future to further strengthen its position within the international content production world.